Eroica Britannia 2017: Photos and Report

Well...What a weekend! The sun shone; the most handsome steeds in the country were on show; gentlemen, ladies and children dressed up in their finest; New Romantic legends, ABC, took us back to 1987 and the fab disco had all generations dancing their socks off to cool funkadelia and 70's hits late into the night.

  Time for a beer or two

Time for a beer or two

Of course it's also about the ride! On the hottest weekend of the year a brave few conquered the iconic 100 mile circuit - true heroes - while others opted for the (still tough) 50 miles. A much easier 25 mile route proved very popular giving families with younger children (ex-pro, David Millar included) the opportunity to ride together.

  Who said Yorkshire is God's Own Country? Derbyshire's pretty good too!

Who said Yorkshire is God's Own Country? Derbyshire's pretty good too!

Great entertainment, great ride and of course a great chance to see some of the finest cycling, retro and vintage products on offer. The bike jumble was busy for three whole days as bike afficionados pored over campag bits and bobs, old frames, shoes, jerseys and obscure bike parts some of us never knew existed.

  The Magnificent 5

The Magnificent 5

For the style conscious there were some fabulous stalls. Vintage Velo was doing a roaring trade in their replica vintage jerseys. Never have so many Brooklyn jerseys been seen in the same place at the same time. Haggarts showed off their 'sexy tweed' offerings, WT Author's amazing retro watches had us scribbling down birthday wish lists and Light Blue Bikes had us pining for a retro frame with modern parts. Just imagine: an old style frame and gears that work like a dream! 

  Lady Bianchi

Lady Bianchi

Other notable stalls were Jackpot Peanut Butter which had us salivating, Carradice saddle bags, Pella for jerseys and caps, Road Rags for some well tailored Harris tweed jackets and merino leggings and urban cycling jerseys. Not to mention our very own Ride Velo T shirt designs and prints! The grey/green Bianchi flew off the shelves, closely followed by the classic Molteni. The punters loved Gareth Llewhellin and Richard Long's prints, all still available from our online shop. Keep an eye out for REW Reynolds latest shoes; a cleated Goodyear welted road shoe (review coming soon) and a pair of gorgeous ladies shoes that stopped many a passing lass in their tracks.

  Chris Boardman realises someone's snatched his pint

Chris Boardman realises someone's snatched his pint

With so much going on it was difficult to decide what to do next - the Twilight Ride (or pub bike ride for some); watch the Best in Show (dog, bike, lady gent); the kids fun fair; David Millar, Ned Boulting and Chris Boardman's Q&A in the Maserati tent; live entertainment; bars and food stalls...and all spread out on a fabulous new site with glorious views over the Derbyshire hills.

  Luckily I took my hay fever tablets

Luckily I took my hay fever tablets

It was with a heavy heart that we had to pack up and wind our weary way home. Thank you Eroica Britannia. It all ran like clockwork and we have many happy memories, new friends and a longing to do it all again next year. 

  I like the downhill bits!

I like the downhill bits!

  David Millar kicks back in the Maserati lounge

David Millar kicks back in the Maserati lounge

  You know it's my birthday coming up?

You know it's my birthday coming up?

  No, I'm not hot in all this tweed at all

No, I'm not hot in all this tweed at all

  Cool cars as well as bikes

Cool cars as well as bikes

  Proud owner

Proud owner

  Where does this bit go?

Where does this bit go?

  What ho!

What ho!

  Lord and Lady Derbyshire make an audacious breakaway from the peloton

Lord and Lady Derbyshire make an audacious breakaway from the peloton

  Say 'Cheese' not 'Ah'

Say 'Cheese' not 'Ah'

  Isn't she lovely? Mrs Ride Velo about to set off.

Isn't she lovely? Mrs Ride Velo about to set off.

  I'm sitting down to enjoy my holiday

I'm sitting down to enjoy my holiday

  I don't care if ABC or XYZ come on. I'm not moving.

I don't care if ABC or XYZ come on. I'm not moving.

  Luciano Berruti (face of Eroica) with Eroica founder Giancarlo Brocci

Luciano Berruti (face of Eroica) with Eroica founder Giancarlo Brocci

  Luciano Berruti buzzes around the best dressed ladies

Luciano Berruti buzzes around the best dressed ladies

  Perfection

Perfection

What to do on a hot day:

  Spread out on some hay in the full force of the sun?

Spread out on some hay in the full force of the sun?

  Cover yourself in newspaper?

Cover yourself in newspaper?

  Drink gin?

Drink gin?

  ...or put lunch box over head?

...or put lunch box over head?

  Luciano Berruti, the face of Eroica

Luciano Berruti, the face of Eroica

  The old scrubbers were a popular return act

The old scrubbers were a popular return act

  Britain's best dressed...

Britain's best dressed...

  ...and not so well dressed

...and not so well dressed

  Sexy tweed from Haggarts

Sexy tweed from Haggarts

  Are you sure we can manage 100 miles on these?

Are you sure we can manage 100 miles on these?

  Okay, who called me Duckface?

Okay, who called me Duckface?

  What  is  that in your back pocket?

What is that in your back pocket?

  Put that in your pipe and smoke it!

Put that in your pipe and smoke it!